Brand guide
How TALT looks and speaks.
One mark, five colours, two typefaces, three rules. Everything else is whitespace.
The mark
A T whose stem pours into an open funnel — glass into flask. Drawn on a 100-unit grid: crossbar 14 units, stem 14 units, funnel stroke 9. Clear space on every side is the width of the crossbar stroke.
Palette
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Night — #14101D
Primary ground. Dark chapters, packaging, the mark on light.
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Bone — #F2EEE8
Light ground and type on night. Never pure white.
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Iris — #6F5BD0
Accent. CTAs and the label only — nowhere else.
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Amber — #C0913D
Essence accent and chapter numerals. Sparingly.
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Smoke — #A79FB3
Muted text on night. Captions and small caps.
Type
Scarlet Shadow, eau de parfum.
Private-label fragrance, crafted in the Emirates. Formulation, packaging, production and launch under one roof.
طلت
Voice
- Write the shortest text that is correct.
- State facts once — no exaggeration, no restating.
- No decoration in the copy: the whitespace is the luxury.
Do and don't
- Do Set the mark in night on bone, or bone on night.
- Don't Recolour the mark, add effects, or crowd its clear space.
- Do Use iris for one call to action per view.
- Don't Use decorative colour beyond the accents, or fake credentials.
